Director of Marketing

Preconstruction · Brea, California
Department Preconstruction
Employment Type Full-Time
Minimum Experience Experienced

Director of Marketing


As Director of Marketing, you are responsible for the company’s marketing and communications strategies, as well as overall branding and image. Preparation of annual marketing plans, creating a calendar of campaigns and events, setting the marketing budget and analysis of the market and competitors. Guide the marketing department, including the work of marketing managers.



  • Plan and execute a marketing strategy for the organization and for new and existing products or services.
  • Oversee the implementation of the marketing strategy.
  • Develop a brand strategy.
  • Set and administer an annual marketing budget.
  • Create and arrange a calendar of events such as webinars, Markets, Design events, etc.
  • Guide the day-to-day activities for the marketing team and marketing manager.
  • Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan in necessary.
  • Provide tools and materials to enable the sales team to function effectively.
  • Manage and refine the organization’s social media presence.
  • Participate in the development of branding and corporate identity initiatives.
  • Manage and measure marketing campaign costs.
  • Report on the effectiveness of marketing campaigns using pre-determined KPIs.
  • Utilize data for marketing campaigns, interrogating the organization’s databases and external data.
  • Develop sales forecasting and product brandings plans.
  • Identify new business opportunities.
  • Conduct market research studies.
  • Work with new business development team and sales teams on brand initiatives.
  • Negotiate with media agencies and secure agreements on the production of promotional materials.



  • Bachelor’s degree required, preferably in Marketing.
  • 5-10 years of management experience with Marketing Departments.
  • Strong project management skills coupled with a track record of innovative thinking and tactical creative development.
  • Proficient communication skills
  • A proven track record of evaluating the competitive landscape that has led to “break-away” marketplace separation.
  • Strong interpretive skills with the ability to discern needs and opportunities that can be woven into creative and innovative marketing possibilities
  • Great attention to detail and the ability to clearly assess a broad range of strategic and fiscal options.
  • Strong people management skills – overseeing the day-to-day operations including recruiting, supervising, and mentoring members of the marketing team.
  • A proven track record in determining the need for and management of outside vendors.
  • A proven track record in financial and media metric analytics that specifically can be used to determine in house vs. outside development options that are fiscally beneficial.
  • A history of “out of the box” thinking with proven results.
  • Strong data analysis skills – much of the analysis is done by drilling down the data around customer behavior and experiences. Including experience with outside best in class analytic measurement vendors.
  • Has created and directed marketing campaigns that have utilized all aspects of creative development for print, digital, film and other forms of production, execution and deployment.
  • Has in-depth experience and a proven track record in media placement that has measurable results.

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  • Location
    Brea, California
  • Department
  • Employment Type
  • Minimum Experience