Director of Marketing

Preconstruction · Brea, California
Department Preconstruction
Employment Type Full-Time
Minimum Experience Experienced

Director of Marketing


OBJECTIVE:

As Director of Marketing, you are responsible for the company’s marketing and communications strategies, as well as overall branding and image. Preparation of annual marketing plans, creating a calendar of campaigns and events, setting the marketing budget and analysis of the market and competitors. Guide the marketing department, including the work of marketing managers.

 

PRIMARY RESPONSIBILITIES

  • Plan and execute a marketing strategy for the organization and for new and existing products or services.
  • Oversee the implementation of the marketing strategy.
  • Develop a brand strategy.
  • Set and administer an annual marketing budget.
  • Create and arrange a calendar of events such as webinars, Markets, Design events, etc.
  • Guide the day-to-day activities for the marketing team and marketing manager.
  • Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan in necessary.
  • Provide tools and materials to enable the sales team to function effectively.
  • Manage and refine the organization’s social media presence.
  • Participate in the development of branding and corporate identity initiatives.
  • Manage and measure marketing campaign costs.
  • Report on the effectiveness of marketing campaigns using pre-determined KPIs.
  • Utilize data for marketing campaigns, interrogating the organization’s databases and external data.
  • Develop sales forecasting and product brandings plans.
  • Identify new business opportunities.
  • Conduct market research studies.
  • Work with new business development team and sales teams on brand initiatives.
  • Negotiate with media agencies and secure agreements on the production of promotional materials.

 

REQUIRED EXPERIENCE AND SKILL

  • Bachelor’s degree required, preferably in Marketing.
  • 5-10 years of management experience with Marketing Departments.
  • Strong project management skills coupled with a track record of innovative thinking and tactical creative development.
  • Proficient communication skills
  • A proven track record of evaluating the competitive landscape that has led to “break-away” marketplace separation.
  • Strong interpretive skills with the ability to discern needs and opportunities that can be woven into creative and innovative marketing possibilities
  • Great attention to detail and the ability to clearly assess a broad range of strategic and fiscal options.
  • Strong people management skills – overseeing the day-to-day operations including recruiting, supervising, and mentoring members of the marketing team.
  • A proven track record in determining the need for and management of outside vendors.
  • A proven track record in financial and media metric analytics that specifically can be used to determine in house vs. outside development options that are fiscally beneficial.
  • A history of “out of the box” thinking with proven results.
  • Strong data analysis skills – much of the analysis is done by drilling down the data around customer behavior and experiences. Including experience with outside best in class analytic measurement vendors.
  • Has created and directed marketing campaigns that have utilized all aspects of creative development for print, digital, film and other forms of production, execution and deployment.
  • Has in-depth experience and a proven track record in media placement that has measurable results.


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  • Location
    Brea, California
  • Department
    Preconstruction
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced